Should I Use An On-Line Email Marketing Service?
Using an email marketing service may not be right for you. There are certain disadvantages of using one of these services and you need to consider them before entrusting your contact list with an on-line email marketing service. None of these things may be an issue for you, but if they are, there are alternatives you may want to look into.
Long Term Costs
One of the initial benefits to using an on-line email marketing company is the low cost of entry, but that can change quickly based on the size of your list. Once your contacts reaches 10,000 names, the fees can start to get a little pricy.
Most email marketing services will charge you in the range of $150 per month or $1,800 per year to maintain a list of that size and the fees go up from there.
The other thing to consider is the length of time you plan on having your list. If you’re investing $1,800 a year with an on-line service, you could use that money to purchase your own email-marketing software.