AOLAOL has over 48,900,000 members using their email service.  As a marketer it is in your best interest to do anything and everything you can to help AOL trust you and your emails.  You don’t want to end up in a spam box or have your emails rejected do you?

The Feedback Loop

Fortunately they allow bulk email senders and ISPs to register a feedback loop address.

By completing the feedback loop registration form you accomplish two things:

  1. You instill a little more trust in AOL’s Anti-Spam filters.  Trust is everything!
  2. You will be alerted when an AOL customer marks an email as spam so you can remove that user from your email list.

The Next Step

  1. You will need to have setup and configured your feedback loop email address.  I recommend using abuse@yourdomain.  They will require you confirm ownership of this email.
  2. You will need to prove ownership of your servers outbound IP address.  There are 5 ways to do this.
  3. Never spam and handle any and all complaints promptly.

Now that you have everything together head over to the AOL Feedback Loop Registration and get started.