BlueTieBlueTie is an incredibly popular email service with millions of members.  As a marketer it is in your best interest to do anything and everything you can to help BlueTie trust you and your emails.  You don’t want your emails to be rejected do you?

The Feedback Loop

Fortunately BlueTie allows bulk email senders and ISPs to register a feedback loop address.

BlueTie uses the ReturnPath Feedback Loop Serivce.  This means that you can start to build trust with all of ReturnPaths customers (like Yahoo, Comcast, Cox, Roadrunner, USA.net, etc.) by simply never sending spam emails.  Eventually ReturnPath will lable you as a reputable sender.

By completing the feedback loop registration form you accomplish two things:

  1. You instill a little more trust in BlueTie’s Anti-Spam filters.  Trust is everything!
  2. You will be alerted when a BlueTie customer marks an email as spam so you can remove that user from your email list.

The Next Step

  1. You will need to have setup and configured your feedback loop email address.  I recommend using abuse@yourdomain.  They will require you confirm ownership of this email.
  2. You will need to register your servers outbound IP address’ that you wish to recieve feedback for.
  3. Never spam and handle any and all complaints promptly.

Now that you have everything together head over to the BlueTie Feedback Loop Registration and get started.