Should I Use An On-Line Email Marketing Service?
Using an email marketing service may not be right for you. There are certain disadvantages of using one of these services and you need to consider them before entrusting your contact list with an on-line email marketing service. None of these things may be an issue for you, [...]
Is Today The Day?
The day is going to come, and it may be here already, when you discover that you need help with your email marketing campaign. Sending emails one at a time from your desktop computer just isn’t working for you any longer.
You have a few dozen or maybe a few hundred customers in [...]
If you’re like me, you’re looking under every rock to find the best direct marketing software for your business. And when I say best, I mean:
Feature Rich
Great Service
Great Reviews
Great Price
Scalable
Easy To Use
Best Value
I’ve done the work and here’s what I’ve discovered. You can go in one of two ways. You can invest in software and [...]
Cheap Email Marketing
Before you hire an email marketing service or purchase professional email marketing software, let’s discuss why you shouldn’t run your email marketing campaign from your computer. In reality, you can’t.
It seems like a simple solution doesn’t it. You’ve been successfully sending emails to your family and friends for years, so why can’t you [...]
Why Owning Email Marketing Software Is A Bad Idea
In my previous article I discussed the advantages of owning your own email marketing software. I encourage you to read that article first and then come back and read part 2 on the disadvantages. Read “Email Marketing Software: What are the Advantages.”
Before you purchase email marketing software, [...]
Why Owning Email Marketing Software Is A Good Idea
If you’re serious about using email to market your service, you have two choices. You can invest in email marketing software and host it on your server, or you can rent the services of an email marketing company. And like everything else in life, there are pros [...]
I hope by now you’re persuaded that permission based email marketing is a tool that you absolutely want to add to your marketing mix. When done correctly, it will become your goose that lays the golden egg and you’ll be able to generate business at the push of a button. If you do it incorrectly [...]
Email marketing is not for everyone, but chances are, it is right for you. Today, the only reason you would not want to include email in your marketing plan is if your target market does not have access to a computer, and even that’s beginning to change with easy access to the new mobile phones.
Just [...]
