Cox.netCox.net is an incredibly popular internet service provider with millions of members.  As a marketer it is in your best interest to do anything and everything you can to help Cox.net trust you and your emails.  There is nothing worse than ending up in a spam box or having your emails rejected all together!

The Feedback Loop

Fortunately Cox.net allows bulk email senders and ISPs to register a feedback loop address.

Cox.net uses the ReturnPath Feedback Loop Serivce.  This means that you can start to build trust with all of ReturnPaths customers (like Yahoo, BlueTie, Comcast, Roadrunner, USA.net, etc.) by simply never sending spam emails.  Eventually ReturnPath will lable you as a reputable sender.

By completing the feedback loop registration form you accomplish two things:

  1. You instill a little more trust in Cox.net’s Anti-Spam filters.  Trust is everything!
  2. You will be alerted when a Cox.net customer marks an email as spam so you can remove that user from your email list.

The Next Step

  1. You will need to have setup and configured your feedback loop email address.  I recommend using abuse@yourdomain.  They will require you confirm ownership of this email.
  2. You will need to register your servers outbound IP address’ that you wish to recieve feedback for.
  3. Never spam and handle any and all complaints promptly.

NOTE:  At this time, Cox.net has temporarily stopped the registration of new Feedback Loop registrations.  Keep an eye out though as you will want to register once they start allowing submissions again.  You can find the Cox.net Feedback Loop Request Form here.