Email Feedback Loops: Why They Matter
Don’t Hit That Spam Button!
If someone wants to unsubscribe from your list and they hit the dreaded “THIS IS SPAM” button, instead of the innocuous “UNSUBSCRIBE” button, it can cause big problems. But do you know why?
When you send an email that originates from your domain name, you should always provide the recipient the opportunity to opt-out of your list by clicking on an “UNSUBSCRIBE” button. If you don’t have an opt-out button or text attached to your email, you’ll want to place it there immediately.
Show Some Respect
When someone opts-out of your list by clicking on the “UNSUBSCRIBE” button, the communication takes place directly between you and the person on your list. You will be instantly sent a message from them requesting removal from your list. And, as long as you respect their request, everything will be fine.
Unfortunately many people have been conditioned to avoid the “UNSUBSCRIBE” button. They know that spammers often times use this button to confirm that an email address is valid. If a spammer sees that you clicked on the “UNSUBSCRIBE” button, they know that your email address belongs to a living, breathing human being. Once they have this information, they can sell your email to other spammers.
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Yahoo! has over 260,000,000 email accounts in their system and is easily one of the largest email providers on the planet. As a marketer you cannot ignore these numbers and you know it is best interest to do anything and everything you can to help Yahoo! trust you and your emails. There is nothing worse than ending up in a spam box or having your emails rejected all together!
USA.net hosts millions of personal and business email accounts. As a marketer it is in your best interest to do anything and everything you can to help USA.net trust you and your emails. There is nothing worse than ending up in a spam box or having your emails rejected all together!
UnitedOnline has millions of members using their email service between their Juno, Netzero and UnitedOnline email addresses. As a marketer it is in your best interest to do anything and everything you can to help UnitedOnline trust you and your emails. You don’t want to end up in a spam box or have your emails rejected do you?
OutBlaze has millions of members using their email service. As a marketer it is in your best interest to do anything and everything you can to help OutBlaze trust you and your emails. You don’t want to end up in a spam box or have your emails rejected do you?
Earthlink has millions of members using their email service. As a marketer it is in your best interest to do anything and everything you can to help Earthlink trust you and your emails. You don’t want to end up in a spam box or have your emails rejected do you?
Cox.net is an incredibly popular internet service provider with millions of members. As a marketer it is in your best interest to do anything and everything you can to help Cox.net trust you and your emails. There is nothing worse than ending up in a spam box or having your emails rejected all together!
Comcast is an incredibly popular internet service provider with millions of members. As a marketer it is in your best interest to do anything and everything you can to help Comcast trust you and your emails. There is nothing worse than ending up in a spam box or having your emails rejected all together!