RoadRunnerRoadRunner is a popular internet service provider with millions of home and business class members.  As a marketer it is in your best interest to do anything and everything you can to help RoadRunner trust you and your emails.  There is nothing worse than ending up in a spam box or having your emails rejected all together!

The Feedback Loop

Fortunately RoadRunner allows bulk email senders and ISPs to register a feedback loop address.

RoadRunner uses the ReturnPath Feedback Loop Serivce.  This means that you can start to build trust with all of ReturnPaths customers (like Yahoo, BlueTie, Cox, Comcast, USA.net, etc.) by simply never sending spam emails.  Eventually ReturnPath will lable you as a reputable sender.

By completing the feedback loop registration form you accomplish two things:

  1. You instill a little more trust in RoadRunner’s Anti-Spam filters.  Trust is everything!
  2. You will be alerted when a RoadRunner customer marks an email as spam so you can remove that user from your email list.

The Next Step

  1. You will need to have setup and configured your feedback loop email address.  I recommend using abuse@yourdomain.  They will require you confirm ownership of this email.
  2. You will need to register your servers outbound IP address’ that you wish to recieve feedback for.
  3. Never spam and handle any and all complaints promptly.

Now that you have everything together head over to the RoadRunner Feedback Loop Registration Form and get started.